PRIZE INFORMATION

Thank you to those who participated in our Virtual Hackathon! Read below for more information on prizes.

Winners ■ You will be contacted for shipping information. 

Participant Award ■ Every participant who submits a project receives an official ELC 2020 Hackathon T-shirt and certificate!

Prize Rules ■ ELC reserves the right to provide the cash equivalent of a prize in the event a product is not available in a country or area, or shipping restriction prevents delivery.

HACK FOR PINK

The Estée Lauder Companies (ELC) has organized this virtual event to rally the global tech community to help in the journey to end breast cancer. We invite participants from all over the world to engage in this global hackathon. It is open to everyone including university students, technology professionals and anyone interested in joining a team or contributing.

We are part of the global Hackathon community that embraces collaboration across borders and cultures to bring about new ideas and innovations. The ELC Virtual Hackathon is an international mass collaboration focused on finding solutions to fight breast cancer. We believe outside perspectives and ideas can help find new, interesting and novel approaches to solve problems, improve lives and ultimately move us closer to finding a cure. All are welcome to join or create a team. The common thread among participants is that you are interested in technology, helping science, you are creative, and you want to solve problems. Hundreds of people from all over the globe participated in the 2019 ELC Hackathon in New York City. We are excited about the event moving online and growing our global participation.

Why #HackForPink?

How would you like to develop a technology solution that promotes and/or enhances the general welfare of millions of women around the world? Or develop an innovative technology seed that can catapult a breaking idea in the fight against breast cancer forever?

Well, here is your chance to make a difference.

Impact – Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer (derived from GLOBOCAN Facts and Figures 2018). Breast cancer is the most common cancer in women worldwide and is increasing, particularly in developing countries where the majority of cases are diagnosed in late stages. Learn more about the Estée Lauder Companies Breast Cancer Campaign.

Social Responsibility – Create awareness through technology for important causes such as The Estée Lauder Companies’ Breast Cancer Campaign.

Teamwork – Radical innovation can occur when teams of different backgrounds and abilities join forces to achieve a common goal.

Why Participate?

• Expand your network of peers and industry professionals.
• Use your technical and problem-solving skills, while having fun and winning prizes.
• Join a global community looking to abolish breast cancer.
• Help us create a brighter cancer-free future for your community and around the world.

$171,000 in prizes

• 1) Potential Impact (20%)
  How big is the impact of your idea to promote or enhances the general welfare of millions of women around the world fighting against breast cancer? ■ Considerations: Number of women whose lives are improved, scale and type of positive impact
• 2) Implementation of the Idea (20%)
  How well was the idea executed? ■ Considerations: Overall completeness, thoughtfulness, quality of the design and UI/UX
• 3) Creativity and Originality (20%)
  How well did the solution address the challenge in a unique and compelling way? ■ Considerations: Originality or innovate solution to the challenge
• 4) Technology (20%)
  How technically impressive was the solution? ■ Considerations: Technical quality of the execution of the idea, interesting, difficulty
• 5) Presentation (20%)
  How well did the team clearly, effectively, and positively present the idea? ■ Considerations: Storytelling, demos, screenshots, prototypes, and the thought process