Thank you to those who participated in our Virtual Hackathon! Read below for more information on prizes.

Winners ■ You will be contacted for shipping information. 

Participant Award ■ Every participant who submits a project receives an official ELC 2020 Hackathon T-shirt and certificate!

Prize Rules ELC reserves the right to provide the cash equivalent of a prize in the event a product is not available in a country or area, or shipping restriction prevents delivery.


The Estée Lauder Companies (ELC) has organized this virtual event to rally the global tech community to help in the journey to end breast cancer. We invite participants from all over the world to engage in this global hackathon. It is open to everyone including university students, technology professionals and anyone interested in joining a team or contributing.

We are part of the global Hackathon community that embraces collaboration across borders and cultures to bring about new ideas and innovations. The ELC Virtual Hackathon is an international mass collaboration focused on finding solutions to fight breast cancer. We believe outside perspectives and ideas can help find new, interesting and novel approaches to solve problems, improve lives and ultimately move us closer to finding a cure. All are welcome to join or create a team. The common thread among participants is that you are interested in technology, helping science, you are creative, and you want to solve problems. Hundreds of people from all over the globe participated in the 2019 ELC Hackathon in New York City. We are excited about the event moving online and growing our global participation.

Why #HackForPink?

How would you like to develop a technology solution that promotes and/or enhances the general welfare of millions of women around the world? Or develop an innovative technology seed that can catapult a breaking idea in the fight against breast cancer forever?

Well, here is your chance to make a difference.

Impact – Every 15 seconds, somewhere in the world, a woman is diagnosed with breast cancer (derived from GLOBOCAN Facts and Figures 2018). Breast cancer is the most common cancer in women worldwide and is increasing, particularly in developing countries where the majority of cases are diagnosed in late stages. Learn more about the Estée Lauder Companies Breast Cancer Campaign.

Social Responsibility – Create awareness through technology for important causes such as The Estée Lauder Companies’ Breast Cancer Campaign.

Teamwork – Radical innovation can occur when teams of different backgrounds and abilities join forces to achieve a common goal.

Why Participate?

  • Expand your network of peers and industry professionals.
  • Use your technical and problem-solving skills, while having fun and winning prizes.
  • Join a global community looking to abolish breast cancer.
  • Help us create a brighter cancer-free future for your community and around the world.


  • Participants: Age 18+
  • Teams: 3-6 people


  • Final submission due Tuesday, October 6, 2020 before 9pm EDT
  • Submit projects from the ELC 2020 Hackathon Devpost page 
  • A project description (up to 200 words)
  • 3-5 minute video (hosted on YouTube or Vimeo) 
  • Presentation file(s) used in the video
  • Link to GitHub/GitLab/code repository, if applicable
  • Optional: Link to a working demo
  • Optional: Photos of each team member

Hackathon Sponsors


$171,000 in prizes

Grand Prize Winner ($9,600 value) (2)

■ $1,500 (team prize)
■ Dell UltraSharp 49 Curved Monitor (each team member)
■ Virtual Coffee Session with ELC IT Leaders

2nd Place ($7,000 value)

■ $1,000 (team prize)
■ Skydio 2 Drone Starter Kit (each team member)
■ Virtual Coffee Session with ELC IT Leaders

3rd Place ($3,750 value)

■ $750 (team prize)
■ Xbox Series X (each team member)
■ Virtual Coffee Session with ELC IT Leaders

PinkData Award by HCL ($2,400 value)

The best team to leverage Data & Analytics in creating breast cancer awareness
■ Apple Watch
■ HCL judges will evaluate the teams nominated for this award
■ This award can be in addition to the 1st, 2nd, and 3rd awards
■ To enter, include one slide in your presentation about why your project should be considered for this award. Be sure to select "PinkData Award by HCL" under the Sponsor / Special Prizes heading.

The Infosys Human Centric Innovation Award ($2,000 value)

How transformative is the idea that solves the problem?
■ Apple iPad (each team member)
■ Infosys judges will evaluate the teams nominated for this award
■ This award can be in addition to or exclusive of the 1st, 2nd, and 3rd place awards
■ To enter, select "The Infosys Human Centric Innovation Award" under the Sponsor / Special Prizes heading.

Popular Choice ($600 value)

■ $100 Amazon gift card (each team member)
■ Judging: Awarded through public voting

The Estée Lauder Companies Staff Pick ($600 value)

■ $100 Amazon gift card (each team member)
■ Judging: Select ELC employees will evaluate the teams nominated for this award

Final Team Awards ($5,000 value) (15)

Every member of a final team receives:
■ Drone Racing League Game ($20 in value)

Amazon Web Services (AWS) “Get Started” Program ($15,000+ value) (4)

To help further develop your idea/concept into a product, AWS is offering 3 Hackathon teams up to $5,000 in AWS computing credits (per team) AND access to AWS solution architects and mentors! Think of it as an “informal incubator” where you have access to AWS experts to help you build out a solution and business model. The AWS team will select three (3) teams for the Get Started Program: one that best exemplifies “awareness”, another for “wellness”, and a third for “survival” in advancing the fight against breast cancer.

Devpost Achievements

Submitting to this hackathon could earn you:


Heidi Floyd

Heidi Floyd
Breast Cancer Patient, Advocate, Author

Jim Dunlap

Jim Dunlap
Chief Information Officer of Austin-based jewelry and accessories brand Kendra Scott

Christopher Lattanzio

Christopher Lattanzio
District Sales Manager at Dell Technologies

Mohammad Zaman

Mohammad Zaman
Amazon Web Services (AWS) Leader, Solutions Architecture

Tom Nolan

Tom Nolan
Global Technology Strategist, Microsoft



The Infosys Human Centric Innovation Award

The Infosys Human Centric Innovation Award

PinkData Award sponsored by HCL

PinkData Award sponsored by HCL

Skyler Mattson

Skyler Mattson
President WONGDOODY, a Human Experience Company, powered by Infosys // Founder, The Motherboard

Ramprasad Gopalakrishnan

Ramprasad Gopalakrishnan
Vice President, HCL America, Inc.

Varsha Verma

Varsha Verma
AVP & Delivery Partner, Infosys Limited

Abhishek Kalra

Abhishek Kalra
Senior Director at HCL Technologies



David Sogn

David Sogn
Vice President, Data Science & Analytics, HCL

Judging Criteria

  • 1) Potential Impact (20%)
    How big is the impact of your idea to promote or enhances the general welfare of millions of women around the world fighting against breast cancer? ■ Considerations: Number of women whose lives are improved, scale and type of positive impact
  • 2) Implementation of the Idea (20%)
    How well was the idea executed? ■ Considerations: Overall completeness, thoughtfulness, quality of the design and UI/UX
  • 3) Creativity and Originality (20%)
    How well did the solution address the challenge in a unique and compelling way? ■ Considerations: Originality or innovate solution to the challenge
  • 4) Technology (20%)
    How technically impressive was the solution? ■ Considerations: Technical quality of the execution of the idea, interesting, difficulty
  • 5) Presentation (20%)
    How well did the team clearly, effectively, and positively present the idea? ■ Considerations: Storytelling, demos, screenshots, prototypes, and the thought process

Questions? Email the hackathon manager

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Hackathon sponsors

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